Sketching out concept designs after signing up for the show and knowing how much space you have.
Product Breakdown
Make a list of everything you want to showcase. Then determine what will fit in the space.
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Create Graphics
During construction phase, get graphics created for booth and product literature started. *Start on video(s) or animated teasers.
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Advertise the Event
Start advertising on social media,
e-blasts, snail mail invitations
(pre/during/post show), and updating email signature "visit us..."
Website Update
Updating the website with hero/banner art that links to a landing page.
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Presentations
Prep presentations on multiple devices, assign staff with daily agenda, and download any tradeshow apps .
Attire & swag
3 months before the show date, order attire for each member. Assign which day certain attire will be worn. Also have swag and giveaways ready before the date.
Travel Arrangements
Before the BIG event, have to/from flight and hotel information broken down by each team member.
Special Events
Schedule and prepare after hour events for the entire team during the duration of the show.